Twitch, the Amazon-owned livestreaming service, has backtracked on its plans to introduce new advertising regulations after facing a significant backlash from content creators. The proposed rules aimed to limit the type and size of ads utilized by streamers, which could have drastically impacted their income sources on the platform. The initial announcement provoked outrage among streamers, with some even threatening to boycott Twitch and seeking refuge on alternative platforms.
While Twitch has rescinded some of the contentious regulations, certain streamers remain concerned that not all problematic aspects have been fully addressed. The platform’s statement, widely circulated on social media, acknowledges the vital role of sponsorships in the growth and earnings of streamers. It assures content creators that they can maintain direct associations with sponsors and exercise control over their sponsorship activities.
This decision comes after Twitch issued an apology for the initial confusion caused by the new rules and pledged to rework them. Nevertheless, several streamers have decided to depart from the platform. UK streamer Marco, operating under the pseudonym Stallion, emphasized that the rule changes were the final catalyst prompting his transition away from Twitch.
Streamers particularly contested the proposed restrictions on embedding ads directly within their streams and the imposition of logo size limitations. These features are integral for visibility and viewer engagement. While Twitch traditionally shares a portion of subscriber revenue with streamers, it refrains from taking a cut from ad revenue or donations, distinguishing it from platforms like YouTube.
The controversy also raised concerns regarding charity events, as limitations on screen logos could hamper fundraising endeavors. While the platform’s decision to backtrack is seen as a step towards resolving the issue, some streamers remain cautious. They stress the importance of platforms considering the well-being of content creators and not solely prioritizing financial gains.