Packaging Revolution: Active & Smart Solutions Soar as Consumers Fight Food Waste, Market Value Nears $60 Billion

Driven by growing consumer focus on health, hygiene, food freshness, and sustainability concerns, the active, smart, and intelligent packaging market flourishes. Future Market Insights’ report helps businesses navigate this market by analyzing its drivers, restraints, opportunities, and threats.

NEWARK, Del., March 7, 2024 /PRNewswire/ — The global active, smart, and intelligent packaging market value is estimated to be US$ 26.6 billion in 2024 according to the Future Market Insights’ analysis report. The global active, smart, and intelligent packaging is projected to demonstrate growth at a rate of 8.3% from 2024 to 2034, as compared to a stable CAGR of 4.8% over the historic period between 2019 and 2023. The global active, smart, and intelligent packaging industry share is estimated to reach a value of nearly US$ 59.1 billion by 2034.

FMI Logo

Download the Sample PDF report to explore key market insights and trends:

Rising awareness regarding hygiene and health has paved the way for a new set of consumer preferences in the active and intelligent packaging market. Besides, growing concern over food waste and inefficiencies in the supply chain have also surged the demand for intelligent containers.

Growing demand from consumers for ready-to-cook meals along with stringent food safety regulations have increased the demand for smart packaging solutions for food industries. Also, the growing emphasis on ecologically friendly packaging has motivated many private and publicly funded organizations to adopt technological packaging solutions.

Active, Smart, and Intelligent Packaging Market Report Scope



Estimated Market Size (2024)

US$ 26.6 billion

Projected Market Size (2034)

US$ 59.1 billion

Anticipated Growth Rate (2024 to 2034)

8.3 %

Forecast Period

2024 to 2034

Historical Data Available for

2019 to 2023

Market Analysis

US$ million or billion for Value and Units for Volume

Key Countries Covered

•  United States

•  Canada

•  Brazil

•  Mexico

•  Germany

•  Spain

•  Italy

•  France

•  United Kingdom

•  Russia

•  China

•  India

•  Australia & New Zealand

•  GCC Countries, and South Africa

Key Segments Covered

Key Segments Covered by Active, Smart, and Intelligent Packaging Industry Survey Report

By Packaging Type:

  • Active Packaging
    • Oxygen Scavenging Sachets
    • Modified Atmosphere Packaging (MAP)
  • Smart & Intelligent Packaging
    • Time & Temperature Indicator (TTI) Labels
    • Freshness Indicators
    • Radio Frequency Identification (RFID) Tags

By Application:

  • Food & Beverage
    • Meat, Poultry & Seafood
    • Fruits & Vegetables
    • Dairy Products
    • Bakery & Confectionary
    • Processed Food
    • Others
  • Pharmaceuticals
  • Cosmetics
  • Other Applications

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Pacific
  • Middle East and Africa (MEA)

“While the smart packaging market in developing nations has not yet reached its maximum potential, there are indications that certain brands and enterprises are attempting to integrate digital packaging technology. However, the use of smart codes and labels to improve brand-consumer connection using IoT technology is the latest adoption in the industrial countries.” – says Ismail Sutaria (Lead Consultant, Packaging and Materials) at FMI

Key Takeaways from the Active, Smart, and Intelligent Packaging Market Report

  • The overall market is predicted to experience an absolute growth opportunity of US$ 34 billion over the next ten years.
  • Sales of active, smart, and intelligent packaging are expected to grow at a 7.9% CAGR in the United States through 2034.
  • The United Kingdom is expected to see a yearly 7.1% increase in demand for active, smart, and intelligent packaging solutions through 2034.
  • China’s active, smart, and intelligent packaging industry is expected to grow at a 9.7% annual pace until 2034.
  • Demand for active, smart, and intelligent packaging solutions is likely to rise at a CAGR of 9% from 2024 to 2034.

Competitive Landscape for the Active, Smart, and Intelligent Packaging Market Participants

The overall market is relatively less competitive than the conventional or traditional packaging market with numerous market players operating at different levels. The regional consumption survey of active smart & intelligent packaging reveals that currently North America and Western Europe account for 50% of the market players.

  • PakSense, Inc.
  • Landec Corporation
  • Sealed Air Corporation
  • Crown Holdings, Inc.
  • Amcor Plc
  • 3M Company
  • Timestrip UK Ltd.
  • Cryolog S.A.
  • Vitsab International AB
  • Varcode, Ltd.
  • LCR Hallcrest LLC
  • Thin Film Electronics ASA
  • CCL Industries Inc.
  • Temptime Corporation
  • Multisorb Technologies, Inc.
  • Coveris Holdings S.A.

Purchase now and gain full access to the Active, Smart, and Intelligent Packaging Industry report, featuring comprehensive Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives.

Recent Developments by the Active, Smart, and Intelligent Packaging Industry Players

In October 2023, Rauch introduced a new interactive smart packaging to sell fruit juice in Europe. This innovative packaging solution was developed through a partnership between digital technology studio Appetite Creative and packaging manufacturer Tetra Pak. Buyers who live in Slovakia, Hungary, Slovenia, and the Czech Republic can use the linked packaging experience in the appropriate local language. According to Appetite Creative, an on-pack QR code may be used to access the web app-based linked experience that their smart packaging provides.

In August 2023, researchers at Case Western Reserve University revealed about working on creating a cutting-edge “smart packaging” system that can track the state of perishable food items as they are being transported. This creative strategy may change supply chains, save expenses, and guarantee that consumers receive food of higher quality. It is being designed to keep an eye on infections, temperature swings, and moisture variations in perishable food items while they are being transported.

About the Author:

Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power. 

Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics. 

Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association. 

Explore FMI’s Extensive Coverage in the Packaging Domain:

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading market intelligence and consulting service provider, serving clients in over 150 countries. FMI is headquartered in Dubai and has delivery centers in the UK, the U.S., and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

Contact Us

Nandini Singh Sawlani

Future Market Insights Inc.

Christiana Corporate, 200 Continental Drive,

Suite 401, Newark, Delaware – 19713, USA

T: +1-845-579-5705

For Sales Enquiries:


LinkedInTwitterBlogs | YouTube



Cision View original content:–smart-solutions-soar-as-consumers-fight-food-waste-market-value-nears-60-billion-302082543.html

Disclaimer: The above press release comes to you under an arrangement with PR Newswire. takes no editorial responsibility for the same.